Identities and systems

Overall, I found these chapters much more interesting than previous ones. I thought it was interesting that Japan has the highest rate of plastic surgery in the world. I saw a video on Vice Magazine's website a while ago about "donut heads," people who inject saline into their foreheads. In the video, they said that this practice is becoming pretty common in Japan. Not to sound xenophobic, but there's something odd to me about putting saline in your head. Also, I recently heard that women in a lot of Asian countries wear pupil enhancing contacts. I think the fact that people go to such lengths to present themselves a certain way is very telling of the importance of identity, whether for individuals or corporations. The point about how people reacted to the new British telephones was interesting too. In Banksy's documentary, Exit Through the Giftshop, one of the pieces shown is an old style British phone booth that's been modified to look like it's been chopped in half by a pick axe. I didn't really understand the point of that piece until reading about the negative attitude people had about the new phone booths. Near the end of the chapter, Heskett made a point ab out how quality of service is still important, regardless of identity. Right after this, he used FedEx as an example. I thought that was kind of funny, given that FedEx, while more innovative in the past, is really not a great company compared to, say, UPS. A friend of mine once saw a FedEx semi plow right into the side of building, and while it might seem like an isolated incident, it's really surprising how often FedEx drivers screw up. They don't have as strict of qualifications for their drivers, and they actually get into accidents pretty often. Also, I don't understand how having one headquarters in Memphis doesn't limit their efficiency. The systems chapter immediately made me think about infrastructure, which is what we're dealing with in my current landscape arch studio. I've been getting more and more interested in infrastructure over the past year and I think it's one of the few things that relates to both my major and my minor. The last paragraph of the chapter was the most interesting to me. Heskett seems to be under the impression that designers don't deal with reconciling natural and artificial systems. Maybe a lot has changed since 2002, but reconciling these systems is probably the largest, most important focus of landscape architecture. I get the impression that a lot of designers are unaware of what landscape architects do, and I think it's kind of a shame, because we focus so much on eco-friendly design and other fields could learn more from ours.